Now a days Social networking and business networking sites are used as a tools of business development and client hunting. It has unique advantage for the business development person as it contents personal as well as professional details about targeted user and its also easy to understand his nature and interests from the area of his hobby and communities or groups. Apart of all these key advantages, majority social networking sites also offers plug in tools to market your site via community, advertisement, follow us or join group concept.
The challenge with this model is to authenticate the user, as anyone can create dummy profile on any social networking or business networking site. Strong pre sales and authentication skills are required to approach key client or prospective for company.